America's Loneliness Epidemic is a $4.2B Market Opportunity

42% of adults report feeling lonely regularly (Cigna Study 2023)

$154B annual healthcare costs attributed to social isolation

Screen fatigue: 7+ hours daily screen time drives demand for analog experiences

Post-pandemic reality: Remote work increased isolation, people crave intentional community

Missing infrastructure: No dedicated spaces for genuine, consistent, game-based, mostly off-screen connection

The market is desperate for spaces that prioritize human connection over productivity.

Create a “co-playing” game society, anchored by a brick & mortar home base for members 18+ (Think WeWork but NoWork)

Curated & Self-directed member experiences: Both unique and familiar games, puzzles, cards, Mahjong, creative corners, special events, evening master classes

Get me some analog: You’re invited to step away from your screens if you please

Community-driven: Sophisticated engagement strategies that reinforce a feeling of belonging and fun

Cooperation: The Society supports the gaming culture throughout Los Angeles, by connecting leaders together

Play Full transforms isolation into joyful human connection through the power of play

Convergence of Massive Trends

$4.2B Loneliness Economy

Wellness industry: $1.5T globally

Co-working market: $13.2B (proving membership model works)

Adult recreation: $45B annually

Main Target Demographics:

25-35: Young professionals, new to city, seeking authentic connection beyond dating apps, bars

35-55: Parents needing adult community, career-focused individuals wanting non-work social outlets

55-?: Empty nesters, retirees, seeking purposeful social engagement and mental stimulation

Geographic: Urban/suburban areas with high isolation rates

The Search for a Good Hang is a perpetual challenge met with relief

Multiple Streams, Strong Unit Economics

Primary Revenue: Membership

Individual:
$18/remote members
$36/first tier (low barrier to apply)
$72 /next tier (all inclusive)

Day passes: $18

House parties
Co-hosted events $54/head

Secondary Revenue:

Private events & corporate retreats
$50-75/head

Evening master and beginning classes for members and non-members

Coffee and snacks bar (interior sales)

Partnership programs with local businesses

End Year 1 REVENUE TARGET

Monthly Members - 100 (first tier members)

Monthly walk-ins - 200 @ $18/per visit

Monthly Play Full Events & Class participants - 120

Monthly Corp event - 1

Monthly House parties where we host - 3

Monthly Revenue to break even - 13k

Early Mover in Expanding Category

Direct Competition: In Los Angeles, there are no membership clubs quite like this

Adjacent Competition:

Coworking spaces (focused on productivity, not play)

Coffee shops (transactional, games are an afterthought but we witness the activity/demand)

Gaming cafes (narrow demographic, screen-based)

Bars (game nights ~ 30 events that are weekly or monthly - not all week long)

Our Differentiators:

Private club model with member-only access

Multi-generational appeal (tribes mingle)

Analog-focused in a digital world

Professionally curated experiences drawing from member feedback

This is a scalable model

Proven Track Record in Community Building

Deborah Pardes, Founder & Chief Experience Officer

Artists for Literacy: Built national movement, 1,000+ musicians including Bruce Springsteen

Swell: VP Stories & Voices, scaled user engagement

Show & Tell: curated house parties since 2007

Blue Fire Leadership: Corporate facilitation, team dynamics

30+ years experience: Community building, content strategy, and creative leadership

Advisory Board (In Formation):

Ondine Landa Abramson (VP of Marketing, City Winery)

Michelle Perkins (Business Advisor)

Annie Bates (Puzzle Master)

Jill Hoppenheim (Business Owner, Bagstreet Productions)

Holly Rothschild (Educator, co-founder of String Theory Productions)

Rachel Light (Social game facilitator)

Methodical Launch Strategy

Phase 1: Develop Systems, Establish Key Partnerships (Months 1-3)

Launch Kickstarter

Build community awareness and customer base

Source and secure key vendor relationships

Test demographic demands and gather customer insights

Phase 2: Co-Playing Space Rolling Launch (Month 4-8)

Launch social strategies; engage influencers

Special evening events catering to most responsive segment

Build incentive campaign for members to bring new members

Launch weekly newsletter featuring happenings, play insights, new members

Phase 3: Scale & Optimize (Year 2)

Stabilize all on-site operations in new space

Achieve 270 + active members

Document systems for pop-up events to test new markets

Spread the Play Full philosophy for corp & private events

We're Seeking Investors who:

Can secures 150k in exchange for 15% equity

Believes human connection is essential infrastructure

Sees the opportunity for expansion

Values social-driven ventures with strong unit economics

Supports the expansion of how we define play, and is inspired by how play:

- Challenges your brain

- Improves focus, planning & creativity.

- Provides a healthy distraction

- Keeps you connected to others

- Does not feel like work

- Reduces burnout at work & home

- Strengthens relationships

- Inspires resilience

- Ignites imagination

Please reach out directly to Deborah Pardes for a face-to-face Play Full conversation.

Please explore the rest of the website to learn more.

Go for a walk a follow your shadow!